<?xml version="1.0" encoding="UTF-8"?><urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:news="http://www.google.com/schemas/sitemap-news/0.9" xmlns:xhtml="http://www.w3.org/1999/xhtml" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1"><url><loc>https://thebrandbaby.substack.com/archive</loc><changefreq>daily</changefreq></url><url><loc>https://thebrandbaby.substack.com/about</loc><changefreq>weekly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/your-brand-is-not-news-just-because</loc><lastmod>2026-09-16</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/your-brand-isnt-failing-the-expectations</loc><lastmod>2026-08-31</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/we-need-to-talk-about-acne-vol-4</loc><lastmod>2026-08-27</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/there-is-no-marketing-hack</loc><lastmod>2026-08-25</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/the-new-aspirational-is-actually</loc><lastmod>2026-08-22</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/should-founders-quit-their-day-jobs</loc><lastmod>2026-08-19</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/we-need-to-talk-about-acne-vol-3</loc><lastmod>2026-08-17</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/where-new-indie-brands-actually-need</loc><lastmod>2026-08-14</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/the-trouble-with-treating-women-like</loc><lastmod>2026-08-11</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/hot-brands-have-strategy-curated-f9d</loc><lastmod>2026-08-05</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/shelf-worthy-by-brand-baby-vol-1</loc><lastmod>2026-08-03</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/how-much-context-can-brands-assume</loc><lastmod>2026-07-29</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/what-happens-when-you-forget-your</loc><lastmod>2026-07-25</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/beautys-main-character-problem</loc><lastmod>2026-07-24</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/the-internet-doesnt-owe-your-brand</loc><lastmod>2026-07-22</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/slutty-marketing-is-chic-again-the</loc><lastmod>2026-07-21</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/sarah-bahbah-x-sorbe-the-beauty-of</loc><lastmod>2026-07-21</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/rest-resistance-and-the-self-employed</loc><lastmod>2025-08-06</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/the-boring-magic-of-showing-up</loc><lastmod>2025-07-24</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/weird-beauty-unhinged-collabs-annoying</loc><lastmod>2025-07-23</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/hot-brands-have-strategy-curated-734</loc><lastmod>2025-07-16</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/the-beauty-of-the-bite-why-food-is</loc><lastmod>2025-07-14</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/functioning-ish-ambition-in-the-age</loc><lastmod>2025-07-11</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/maybe-collaboration-will-save-us</loc><lastmod>2025-07-10</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/cool-girls-dont-sell-stuff-anymore</loc><lastmod>2025-07-09</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/get-in-babe-were-diversifying-everything</loc><lastmod>2025-07-07</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/new-eras-a-reset-but-make-it-sexy</loc><lastmod>2025-07-03</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/beyond-the-founder-is-product-is</loc><lastmod>2025-07-01</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/sustainability-is-not-a-buzzword</loc><lastmod>2025-07-01</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/not-all-exits-are-celebrated-a-conversation</loc><lastmod>2025-06-30</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/the-indie-brands-guide-to-smarter</loc><lastmod>2025-06-26</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/privacy-as-a-power-play</loc><lastmod>2025-06-24</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/the-glow-up-is-fully-holistic-now</loc><lastmod>2025-06-23</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/undone-and-in-demand</loc><lastmod>2025-06-20</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/the-soft-sell-subtlety-is-the-new</loc><lastmod>2025-06-19</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/stop-moving-the-goalposts-your-momentum</loc><lastmod>2025-06-18</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/work-culture-left-on-read-by-capitalism</loc><lastmod>2025-06-17</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/beauty-sleep-vol-1-taping-your-mouth</loc><lastmod>2025-06-16</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/life-is-glitching-proceed-softly</loc><lastmod>2025-06-13</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/building-beauty-while-the-world-burns</loc><lastmod>2025-06-12</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/brand-baby-beauty-empties-61125</loc><lastmod>2025-06-11</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/too-close-to-see-it-proximity-paralysis</loc><lastmod>2025-06-10</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/the-permanence-of-impermanence</loc><lastmod>2025-06-09</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/is-beauty-the-new-behavioral-science</loc><lastmod>2025-06-06</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/the-buyback-era-why-everyones-taking</loc><lastmod>2025-06-05</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/on-knowing-when-to-stfu-respectfully</loc><lastmod>2025-06-04</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/the-myth-of-the-quick-fix</loc><lastmod>2025-06-03</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/brand-before-everything-like-actually</loc><lastmod>2025-06-02</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/yes-your-voice-matters</loc><lastmod>2025-05-31</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/your-brand-needs-community-but-so</loc><lastmod>2025-05-29</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/marketing-sales-and-thats-okay-babe</loc><lastmod>2025-05-28</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/momentum-is-made-in-the-middle</loc><lastmod>2025-05-27</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/intrigued-new-product-launches-vol</loc><lastmod>2025-05-24</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/founder-forward-pressure</loc><lastmod>2025-05-23</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/work-culture-urgency-inflation-and</loc><lastmod>2025-05-22</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/build-for-humans-not-metrics</loc><lastmod>2025-05-21</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/designing-desire-packaging-in-the</loc><lastmod>2025-05-20</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/come-closer-prelude-to-a-launch</loc><lastmod>2025-05-19</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/evolve-or-fade-the-art-of-staying</loc><lastmod>2025-05-17</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/your-brand-is-not-for-everyone-thats</loc><lastmod>2025-05-16</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/soul-over-sell-the-case-for-point</loc><lastmod>2025-05-15</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/bet-on-yourself-and-build-anyway</loc><lastmod>2025-05-14</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/soft-launch-hard-profits-beautys</loc><lastmod>2025-05-13</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/we-need-to-talk-about-acne-part-2</loc><lastmod>2025-05-12</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/everywhere-everything-all-at-once</loc><lastmod>2025-05-12</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/the-double-life-of-beauty</loc><lastmod>2025-05-12</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/the-subtle-art-of-showing-up-without</loc><lastmod>2025-05-12</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/discount-culture-is-draining-your</loc><lastmod>2025-05-12</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/why-the-best-beauty-innovation-starts</loc><lastmod>2025-05-12</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/from-launch-to-legacy</loc><lastmod>2025-05-12</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/hot-brands-have-strategy-curated</loc><lastmod>2025-07-16</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/the-quiet-grief-of-letting-go</loc><lastmod>2025-05-12</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/a-love-letter-to-coveteurs-revival</loc><lastmod>2025-05-12</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/in-praise-of-slow-growth</loc><lastmod>2025-05-12</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/is-2026-the-beauty-industrys-next</loc><lastmod>2025-05-12</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/main-character-energy-doesnt-live</loc><lastmod>2025-05-12</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/what-beauty-founders-get-wrong-and</loc><lastmod>2025-05-12</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/your-dream-isnt-dead-why-indie-beauty</loc><lastmod>2025-05-12</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/we-need-to-talk-about-acne-part-1</loc><lastmod>2025-05-12</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/beauty-is-political-lets-stop-pretending</loc><lastmod>2025-05-12</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/brand-baby-who-is-she-what-does-she</loc><lastmod>2025-05-12</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/how-to-make-a-launch-worth-showing</loc><lastmod>2025-05-12</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/your-cac-is-cute-but-wheres-the-vibe</loc><lastmod>2025-05-12</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/customer-loyalty-is-not-dead-but</loc><lastmod>2025-05-12</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/are-you-even-feeding-the-feed-divas</loc><lastmod>2025-05-12</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/why-beauty-brands-need-to-lead-with</loc><lastmod>2025-05-12</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/welcome-to-the-affiliate-frenzy-babe</loc><lastmod>2025-05-12</lastmod><changefreq>monthly</changefreq></url><url><loc>https://thebrandbaby.substack.com/p/your-fave-niche-beauty-industry-micro</loc><lastmod>2025-05-12</lastmod><changefreq>monthly</changefreq></url></urlset>